If you haven’t lived in China before, WeChat might seem a bit tough to understand. It’s not quite like any specific rest of world (RoW) social platform.
In this post, we’ll explain how B2B businesses can use WeChat to build a fanbase, get more leads, and provide better service to their customers.
Table of Contents
About the Author
Using Email for B2B Communications in China?
What About WeChat?
WeChat Articles > Email Newsletters/Blogs
Which WeChat Account Type Should You Use?
Attracting Your First 200 WeChat Followers
Tips for Custom Menus
WeChat Advertising for B2B
WeChat Advertising Rules
WeChat for Managing B2B Leads
Video Channels Aren’t Suited for Most B2B Marketing
That’s It For Now
About the Author
Why should you listen to me? I’m Tait, the founder of Nanjing Marketing Group. Way back before WeChat, Weibo, or Zhihu, I was doing digital marketing in China and blogging about it.
That’s back when there weren’t other foreigners in this niche, and before saudi arabia number it was cool to do marketing in China. In those days, many companies didn’t see much promise in selling to Chinese consumers. Instead, they viewed China as a manufacturing base.
I’ve been running marketing campaigns in China for non-Chinese companies since 2008. I’ve worked in all industries, but nowadays my agency focuses on marketing for two niches: B2B, and education.
For both of these niches, we’re helping our clients sell big-ticket items. Persuading people to choose a university or an enterprise software solution over another requires a different approach to marketing than it does to sell socks or video games.
The B2B-oriented projects we’ve worked on include SAP, China Telecom, Palo Alto Networks, Oxylabs (proxy solutions), Clicks Research (surveys), UMI (also surveys), Bar Codes Talk (digital barcodes), Siemens EDA, Maersk, and many others.
Using Email for B2B Communications in China?
The first thing you should know is that email is not used as much in