The article answers the questions:
Why is it worth positioning images in the Google search engine?
How to position images in Google search engine?
How should graphics be optimized for positioning?
Contents:
Google Images – what is it?
Google Image Optimization – This Is What You Need to Remember!
The weight of the photos matters
Find keywords
Rename photo file
Add a photo title and alternative description
Sign the photos
Create a Sitemap for your photos
Add structured data
Tools for optimizing website graphics
Why is it worth positioning images in Google?
Google Images – what is it?
Photos are eye-catching, so they can effectively draw the attention of Internet users to stop for a moment and look at your post on Social Media, go to your website or stay there for a longer time. Photos have power, which is why the image search engine was created - Google Images. Many store and website owners still forget that this is another way to get ahead of the competition, take high positions and increase traffic on the website. The key is to learn what to do so that your photos are noticed by Google robots, and at the same time allow you to achieve such goals as increasing traffic to the website, increasing conversions and increasing awareness of your brand.
Google Image Optimization – This Is What You Need to Remember!
Start with the basics – choose the best photos! This point may seem absolutely obvious to you. However, you can still come across many blog articles, product pages or simply subpages where there are mismatched and low-quality photos. If you do not take care of these issues, even the best positioned photo will not do you any good, because users will not click on your photo or will quickly leave your page. The graphics on your page must be closely matched to its text content. This is just as important an aspect as all the following steps related to optimization.
High-quality photos that also ensure you are not violating copyright laws can be found on websites such as:
Unsplash,
Pixabay,
Pexels.
Of course, you can also take your own photos, which will make them unique. Remember to avoid pixels, choose the highest quality photos, but also remember to reduce their weight.
The weight of the photos matters
Graphic optimization is not only about reducing the size and dimensions of photos, but it is worth starting with this element. Activities such as cropping, framing, scaling or compression should be performed before uploading the photo to your website server. Thanks to this, it will take up much less space, will be lighter, and therefore the browser will need much less time to load such an element. Cropping alone, i.e. cutting out unnecessary elements in the photo or within the graphic, means that you can reduce the weight of the photo by up to 40%!