What is storytelling and how to use it when creating content?
Posted: Sun Dec 22, 2024 8:03 am
Storytelling, or telling a story. This is the simplest explanation of the term. But how do we relate it to marketing activities, including content? Here it is worth asking Vladimir Propp for advice, who will provide many tips on how to skillfully create a story... for marketing purposes. The cherry on the cake will be the examples of using storytelling in business.
The article answers the questions:
What is storytelling and what does it involve?
How does storytelling affect customers' emotions?
How much does storytelling influence sales results?
Contents:
Storytelling
Assumptions of storytelling, or narrative marketing
How to create your own story and use storytelling?
Why does storytelling work and is so popular?
Why does this turn people on?
Examples of storytelling in the spirit of business storytelling
The importance of storytelling for the brand and the audience
Storytelling
Storytelling is storytelling, but also narrative marketing, and this term may be more accurate in relation to the text you are currently reading. Perhaps, because storytelling in marketing is of course spinning a story, but the term "narrative marketing" indicates a specific field to which it refers, namely marketing.
Since we're all about telling stories, it's time to explain in more detail what the assumptions of storytelling are , where it came from, and what it can offer when creating content.
Storytelling is a tool that will allow you to present your uk companies email list in a non-standard way, taking on the persona of a storyteller. It is also, in a way, playing on emotions (we put the negative connotations of this phrase aside), and what else is content commerce and marketing if not influencing the recipient to choose this particular product and not another? Appealing to emotions makes the whole task easier.
Narrative marketing is the creation of a content strategy based on a fictionalized story related to a brand or offer.
To sum up these considerations, storytelling is:
content marketing tool;
the way we think and talk about a product or company;
customer communication model.
Assumptions of storytelling, or narrative marketing
In the introduction I mentioned Vladimir Propp, a literary scholar who developed the morphology of the fairy tale in a book of the same title. He proved that every story or fable that functions in literature is based on the same pattern. The key is to build a personalized story around this core. And voila! We have an engaging magical fairy tale or other story.
In its simplest terms, the theory of a fairy tale is a collection of certain established patterns and elements which, thanks to the creator's creation, take on the shape of a logical story.
Usually in a fairy tale we have a hero and his opponent, between whom there is a conflict (or it arises during the story). The matter often seems unresolvable, but after all we expect a happy ending from a fairy tale. That is why the protagonist receives good advice, support or gains abilities that lead him to the goal - defeating the enemy, returning home safely, marrying the princess, etc., it all depends on the specific story.
Note that almost all fairy tales are based on this pattern (more or less faithfully, of course). Some elements can be transformed for the needs of your story.
My story? – you may ask. Well, yes, storytelling in marketing is a good story using proven methods and the impact of emotions on recipients. It is telling about your brand, offer or situation in a way that your customers like.
The article answers the questions:
What is storytelling and what does it involve?
How does storytelling affect customers' emotions?
How much does storytelling influence sales results?
Contents:
Storytelling
Assumptions of storytelling, or narrative marketing
How to create your own story and use storytelling?
Why does storytelling work and is so popular?
Why does this turn people on?
Examples of storytelling in the spirit of business storytelling
The importance of storytelling for the brand and the audience
Storytelling
Storytelling is storytelling, but also narrative marketing, and this term may be more accurate in relation to the text you are currently reading. Perhaps, because storytelling in marketing is of course spinning a story, but the term "narrative marketing" indicates a specific field to which it refers, namely marketing.
Since we're all about telling stories, it's time to explain in more detail what the assumptions of storytelling are , where it came from, and what it can offer when creating content.
Storytelling is a tool that will allow you to present your uk companies email list in a non-standard way, taking on the persona of a storyteller. It is also, in a way, playing on emotions (we put the negative connotations of this phrase aside), and what else is content commerce and marketing if not influencing the recipient to choose this particular product and not another? Appealing to emotions makes the whole task easier.
Narrative marketing is the creation of a content strategy based on a fictionalized story related to a brand or offer.
To sum up these considerations, storytelling is:
content marketing tool;
the way we think and talk about a product or company;
customer communication model.
Assumptions of storytelling, or narrative marketing
In the introduction I mentioned Vladimir Propp, a literary scholar who developed the morphology of the fairy tale in a book of the same title. He proved that every story or fable that functions in literature is based on the same pattern. The key is to build a personalized story around this core. And voila! We have an engaging magical fairy tale or other story.
In its simplest terms, the theory of a fairy tale is a collection of certain established patterns and elements which, thanks to the creator's creation, take on the shape of a logical story.
Usually in a fairy tale we have a hero and his opponent, between whom there is a conflict (or it arises during the story). The matter often seems unresolvable, but after all we expect a happy ending from a fairy tale. That is why the protagonist receives good advice, support or gains abilities that lead him to the goal - defeating the enemy, returning home safely, marrying the princess, etc., it all depends on the specific story.
Note that almost all fairy tales are based on this pattern (more or less faithfully, of course). Some elements can be transformed for the needs of your story.
My story? – you may ask. Well, yes, storytelling in marketing is a good story using proven methods and the impact of emotions on recipients. It is telling about your brand, offer or situation in a way that your customers like.