Sustainability and Marketing
Posted: Sun Dec 22, 2024 8:26 am
The increase in environmental concerns has had a major impact on companies.
The large amounts of plastic found in the oceans (annually, around 12.7 billion tons of plastic end up in the oceans) and the negative impact they have on the environment have provoked reactions from entities, which are seeking to find a way to reduce the use of plastic in their products and packaging.
Furthermore, it is now easy to draw consumers' attention to the effects of pollution on the environment, as it is a sensitive issue, which makes it easier to implement and publicize campaigns that aim to encourage sustainability.
More and more non-profit organizations are creating campaigns with striking images, with the aim of reaching as many people as possible. Recently, the Sea Shepherd Conserv Society, a marine conservation organization, launched a new campaign with just one message: “The plastic you use just once tortures the oceans forever.” The campaign was accompanied by shocking images that quickly went viral, and came after successive reports of whales being found dead, with several kilos of plastic in their stomachs.
Suba - Sustainability and MarketingSuba - Sustainability and Marketing (2)
Big brands such as Lidl, Nestlé, Vieira de Castro, Go Natural (among others) have already introduced sustainable measures into their marketing strategies that contribute to this cause.
Changing packaging is one of the most widely australia email list free download implemented measures. Nestlé, for example, has already announced that the new Nesquik will arrive in Portugal in paper packaging, and that its main objective is to have all of its packaging recyclable or reusable by 2025, preventing around 140 thousand tons of plastic from entering the environment.
No matter how little it may seem, it makes a difference!
What are the consequences?
In addition to contributing significantly to the reduction of plastic waste, the implementation of sustainable measures in organizations creates positive associations with the brand.
That is, a brand that becomes environmentally friendly and applies sustainable measures has a positive impact on the minds of consumers.
Over the years, we have witnessed more and more serious changes in the environment, a warning from the planet that we are destroying. It is up to each of us to contribute to its sustainability and preservation.
Did you know that small gestures make a difference?
That using glass or porcelain materials instead of disposable products is already helping?
When you go shopping, don't wait for someone to give you a plastic bag. Bring your own fabric bag and reuse it.
The large amounts of plastic found in the oceans (annually, around 12.7 billion tons of plastic end up in the oceans) and the negative impact they have on the environment have provoked reactions from entities, which are seeking to find a way to reduce the use of plastic in their products and packaging.
Furthermore, it is now easy to draw consumers' attention to the effects of pollution on the environment, as it is a sensitive issue, which makes it easier to implement and publicize campaigns that aim to encourage sustainability.
More and more non-profit organizations are creating campaigns with striking images, with the aim of reaching as many people as possible. Recently, the Sea Shepherd Conserv Society, a marine conservation organization, launched a new campaign with just one message: “The plastic you use just once tortures the oceans forever.” The campaign was accompanied by shocking images that quickly went viral, and came after successive reports of whales being found dead, with several kilos of plastic in their stomachs.
Suba - Sustainability and MarketingSuba - Sustainability and Marketing (2)
Big brands such as Lidl, Nestlé, Vieira de Castro, Go Natural (among others) have already introduced sustainable measures into their marketing strategies that contribute to this cause.
Changing packaging is one of the most widely australia email list free download implemented measures. Nestlé, for example, has already announced that the new Nesquik will arrive in Portugal in paper packaging, and that its main objective is to have all of its packaging recyclable or reusable by 2025, preventing around 140 thousand tons of plastic from entering the environment.
No matter how little it may seem, it makes a difference!
What are the consequences?
In addition to contributing significantly to the reduction of plastic waste, the implementation of sustainable measures in organizations creates positive associations with the brand.
That is, a brand that becomes environmentally friendly and applies sustainable measures has a positive impact on the minds of consumers.
Over the years, we have witnessed more and more serious changes in the environment, a warning from the planet that we are destroying. It is up to each of us to contribute to its sustainability and preservation.
Did you know that small gestures make a difference?
That using glass or porcelain materials instead of disposable products is already helping?
When you go shopping, don't wait for someone to give you a plastic bag. Bring your own fabric bag and reuse it.