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Top 11 Mistakes When Setting Up Contextual Advertising Egor, Internet Marketer Egor Internet Marketer / Author of the article In this article, we will analyze the main errors in setting up and working with campaigns in Yandex Direct, which most likely were/are in your campaigns and they do not allow you to achieve the desired result. Top 11 Mistakes When Setting Up Contextual Advertising Content 1.
Ignore negative words and negative phrases 2. Don't clear indonesia mobile number list unnecessary phrases in search 3. Do not clean sites in YAN 4. Adding a lot of keywords with a small budget 5. Ignoring display time settings 6. Set your bid based on traffic volume 7. Don't set up geotargeting 8. Don't a/b test your ads 9.
Irrelevant ads 10. Lack of Yandex Metrica when working with Yandex Direct 11. Not paying attention to the quality of the landing page Contextual advertising is one of the most frequently used tools in Internet marketing. It often happens that due to trivial mistakes, the budget is spent ineffectively. We have analyzed the main mistakes for you and described how to avoid them.
So that you no longer suffer from thoughts like this: “I know that part of the advertising budget is wasted, but which half is not.” 1. Ignore negative words and negative phrases One of the popular ways to throw your budget down the drain is not working through your negative keyword list. Why is this important? Without negative keywords, you get impressions, clicks, and requests for non-targeted queries that are unlikely to turn into sales and will dilute your budget.
Ignore negative words and negative phrases 2. Don't clear indonesia mobile number list unnecessary phrases in search 3. Do not clean sites in YAN 4. Adding a lot of keywords with a small budget 5. Ignoring display time settings 6. Set your bid based on traffic volume 7. Don't set up geotargeting 8. Don't a/b test your ads 9.
Irrelevant ads 10. Lack of Yandex Metrica when working with Yandex Direct 11. Not paying attention to the quality of the landing page Contextual advertising is one of the most frequently used tools in Internet marketing. It often happens that due to trivial mistakes, the budget is spent ineffectively. We have analyzed the main mistakes for you and described how to avoid them.
So that you no longer suffer from thoughts like this: “I know that part of the advertising budget is wasted, but which half is not.” 1. Ignore negative words and negative phrases One of the popular ways to throw your budget down the drain is not working through your negative keyword list. Why is this important? Without negative keywords, you get impressions, clicks, and requests for non-targeted queries that are unlikely to turn into sales and will dilute your budget.