Not everyone fully understands what this term "sales management" is. The concept is multifaceted and has not been studied deeply enough. Therefore, there is no single approach to interpreting the term yet. A number of researchers consider it in the context of working with people who ensure the process of selling a
mobile phone number database australia certain product (or group of products). From this position, the term relates to the selection and training of employees, their management. Others believe that this concept implies working with distribution channels. There is also an approach according to which the organization and automation of processes for interaction with customer bases are considered in the context of sales management.
If we generalize the various approaches to interpreting this term, we can conclude that it implies the coordination of all sales processes and the implementation of digital technologies that provide the ability to implement business tasks and achieve its goals.
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In this article, we will consider the organization's sales management from the position that this concept includes both work with people and provision of all sales processes. That is, we are dealing with an entire system that includes a number of areas: management, marketing and directly trade operations.