Which is Better Instead of a Summary to
Posted: Sun Dec 22, 2024 8:42 am
Let's summarize all the data we worked with: a regional brand whose task was to increase sales through the website, as well as to build transparent end-to-end analytics. Trying out the pen and the first disappointment As a result, we decided to go the proven way and develop everything through contextual advertising , SEO optimization of the site in search queries and YAN.
The client completely trusted the implementation of south korea whatsapp number our idea. And we began our journey, launched advertising on context and through Yandex services, began to work with optimization of the site for search queries. Testing the tools for promoting Korean cosmetics in the market Testing the tools for promoting Korean cosmetics in the market As a result, the hypothesis built, aimed at entering the site through direct sales, did not justify itself.
Together with the client, we decided that pouring budgets into YAN and context in 50-100 thousand rubles with an exhaust of 30-50% of the result is not worth it. It was necessary to optimize the campaign and adjust the goals, build new ones. Since it is almost impossible to fight the dependence in people's heads: "marketplace = trust" without having huge advertising budgets.
Which, in principle, does not make any common sense at all. There was also an attempt to drag the context to marketplaces, but this activity was quickly stopped. Marketplaces issued a ban on third-party advertising and do not allow this in any way possible. Yes, later the client got a person who deals with marketplaces separately, but this is a separate story, let's get back to ours.
The client completely trusted the implementation of south korea whatsapp number our idea. And we began our journey, launched advertising on context and through Yandex services, began to work with optimization of the site for search queries. Testing the tools for promoting Korean cosmetics in the market Testing the tools for promoting Korean cosmetics in the market As a result, the hypothesis built, aimed at entering the site through direct sales, did not justify itself.
Together with the client, we decided that pouring budgets into YAN and context in 50-100 thousand rubles with an exhaust of 30-50% of the result is not worth it. It was necessary to optimize the campaign and adjust the goals, build new ones. Since it is almost impossible to fight the dependence in people's heads: "marketplace = trust" without having huge advertising budgets.
Which, in principle, does not make any common sense at all. There was also an attempt to drag the context to marketplaces, but this activity was quickly stopped. Marketplaces issued a ban on third-party advertising and do not allow this in any way possible. Yes, later the client got a person who deals with marketplaces separately, but this is a separate story, let's get back to ours.