Content repurposing
Posted: Sun Dec 22, 2024 8:45 am
Content creation can be time-consuming and expensive. That’s why repurposing and adapting existing content for different platforms and audiences is a smart way to maximize your reach without adding extra costs. For example, a blog post can be turned into an infographic, a newsletter, a podcast, or a video for YouTube (or TikTok for the Gen Z’ers among us), giving you more value from your content.
For example, you have written a blog with tips to improve your internal communication . In this blog, you share a list of 10 practical tips. You can then put these tips into an infographic, which you can then use for lead generation . You can also offer the blog as a summary in your newsletter. In addition, you can write social media usa telegram accounts messages about your blog over several weeks. And if you see that the topic is successful (e.g. many downloads of the infographic, or many visitors to the page), you can consider making a webinar or videos about it.
The latter will take a bit more time. That's why it's good to first test whether the topic appeals to your target group. Looking for more distribution tips for your content? Perhaps this article will help you with some more ideas to make your content production and distribution a well-oiled machine, where you get the most out of every piece of content.
5. Online workshops
My final tips for a cost-efficient marketing project is to organize online workshops, or webinars. Sharing knowledge is a powerful way to position your brand as an expert in your field.
By organizing online workshops or webinars, you can share valuable insights, interact with your target audience and promote your products or services at the same time. However, you should be careful not to come across as too commercial during these workshops.
For example, suppose you already have a few customers in a certain sector and you see that these customers are successful with your product or service. Then you obviously want to reach more people in this sector with your story and solution. Ask one of your current customers to be a guest speaker. This helps you to develop credibility within that sector. And also to put the emphasis not on your product or service, but on the success story of a similar company.
Then, together with your sales team, you can start a campaign to approach all similar companies within your target group for your online workshop. This way, you can offer them value first via a webinar, instead of sending pushy emails immediately asking for a product demo or trial version of your product. If only it were that easy to book meetings. Unfortunately, the B2B buying process is no longer so linear. If your potential buyers see you as an expert in their field first, they will naturally come to you when they decide to look for a solution to their challenges.
For example, you have written a blog with tips to improve your internal communication . In this blog, you share a list of 10 practical tips. You can then put these tips into an infographic, which you can then use for lead generation . You can also offer the blog as a summary in your newsletter. In addition, you can write social media usa telegram accounts messages about your blog over several weeks. And if you see that the topic is successful (e.g. many downloads of the infographic, or many visitors to the page), you can consider making a webinar or videos about it.
The latter will take a bit more time. That's why it's good to first test whether the topic appeals to your target group. Looking for more distribution tips for your content? Perhaps this article will help you with some more ideas to make your content production and distribution a well-oiled machine, where you get the most out of every piece of content.
5. Online workshops
My final tips for a cost-efficient marketing project is to organize online workshops, or webinars. Sharing knowledge is a powerful way to position your brand as an expert in your field.
By organizing online workshops or webinars, you can share valuable insights, interact with your target audience and promote your products or services at the same time. However, you should be careful not to come across as too commercial during these workshops.
For example, suppose you already have a few customers in a certain sector and you see that these customers are successful with your product or service. Then you obviously want to reach more people in this sector with your story and solution. Ask one of your current customers to be a guest speaker. This helps you to develop credibility within that sector. And also to put the emphasis not on your product or service, but on the success story of a similar company.
Then, together with your sales team, you can start a campaign to approach all similar companies within your target group for your online workshop. This way, you can offer them value first via a webinar, instead of sending pushy emails immediately asking for a product demo or trial version of your product. If only it were that easy to book meetings. Unfortunately, the B2B buying process is no longer so linear. If your potential buyers see you as an expert in their field first, they will naturally come to you when they decide to look for a solution to their challenges.