4.1 Setting up goal tracking in Google Analytics
The goal tracking feature in Google Analytics allows you to measure how well your site is meeting its goal. To set up goal tracking in Google Analytics:
Access your Google Analytics property
Click admin in the bottom left corner
In the Views column, select "Goals".
Click on the new goal button
You will find several goal templates, choose custom and continue
Next, give your goal a name and select the goal type.
4.2 Measuring conversion rates
In Google Analytics, conversion rate is calculated as the number of kuwait whatsapp number database conversions divided by the number of sessions and multiplied by 100. Google Analytics will provide you with this data. The higher the conversion rate, the more effective your content is.
The conversion path report shows the path that users take to complete conversions. The top row of the report shows an overview of the performance of the selected conversion types. It shows the total conversion and revenue.
5. Analyze user behavior and participation
All your SEO efforts boil down to improving user experience. Analyzing user behavior and engagement is a smart approach to finding flaws and gaps in your SEO strategy.
5.1 Understanding User Flow and Behavior Flow Reports
The Behavior Flow report tells you about user behavior on your site. It focuses on the content that keeps users engaged. It helps you identify the content with the most potential problems.
The User Flow report compares traffic volumes from different sources. It shows the different marketing channels that are sending traffic to your website.
5.2 Analyze the value of pages and exit pages
Page value is a metric that shows the average page value compared to the overall site average. This will help you identify which page contributes more to conversion and revenue. Pages with high page value play a major role in conversions. And the page with less conversions requires optimization.