hese strategies are far more likely to

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For eample, someone in cyber security might see copy and images related to security, someone in education could see children in a classroom; you get the idea. This guide walks you through connecting GA. You'll also need to connect Google Ads. 5. Follow the revenue, not the leads with your paid ads In my favorite show The Wire, Lester says, “You follow drugs, you get drug addicts and drug dealers.


But you start to follow the money, and you don't know where jordan whatsapp list the it's gonna take you.” That same sentiment applies to paid ads. When analyzing paid ads, don't just look at the leads you generated, start at the other end—the revenue. Then, work your way back to figure out which paid ads are driving the most money (campaigns, ad groups, ad tet, keywords, etc.


) Once you know what growth marketing strategies drive the most revenue, you can focus on those actions. Tproduce leads that convert into customers, rather than just increasing the number of leads you generate and hoping it turns into revenue. Remember quality > quantity.