Here are the five key secrets to a successful headline
Posted: Sun Feb 02, 2025 8:23 am
Understanding the psychology of your potential customers will help you not only in choosing words that will impact your readers, but also in finding different ways to present your text to different segments of your target audience.
See : activate the reader’s vision by using words with appropriate semantics (“How to spy on competitors and learn their know-how?”).
Smell : choose words to describe smells (“How to quickly and easily get rid of unpleasant shoe odors”).
Hear : words related to sound, auditory pharmaceuticals email list perception ("Five Favorite Sounds Women Love at Night").
Feel the taste ("Sweet relief from migraines").
Touch (“Your face feels like silk after shaving, and she enjoys touching it”).
What do you need to know to write a title correctly?
The title is the key idea of the entire article, packaged in a catchy advertising slogan. Some titles are extremely laconic: the author only needs one word to whet the reader's interest.
This is fine for fiction, but unfortunately not for website content. Single-word headlines don't work here, and you need to come up with something more detailed. You might be wondering, why bother writing one sentence when the rest of the text is already written?
When articles for a mass audience began to appear, headlines began to function as markers, with the help of which one text could be quickly distinguished from another. It is a kind of name of the information material - the same as the name of a person, a city, a lake or a mountain.
What you need to know to write a headline correctly
Source: shutterstock.com
In addition to uniquely designating a specific text, the title also had to let the reader know what awaits him in the work. This is reasonable and practical: if a person is not interested in the topic or plot, he simply will not read the book. But today the tasks of the title have expanded even more, and it performs the following functions:
Informational : summarize the meaning of the text.
Identifying : to distinguish a message from a mass of others, to indicate its purpose for a particular target audience.
Advertising : to attract attention, to hook, to make people read the entire text.
Promotional : it is relevant for online content, with the help of which web resources can improve their positions in search results (if, of course, the copywriter took the trouble to write the title correctly).
See : activate the reader’s vision by using words with appropriate semantics (“How to spy on competitors and learn their know-how?”).
Smell : choose words to describe smells (“How to quickly and easily get rid of unpleasant shoe odors”).
Hear : words related to sound, auditory pharmaceuticals email list perception ("Five Favorite Sounds Women Love at Night").
Feel the taste ("Sweet relief from migraines").
Touch (“Your face feels like silk after shaving, and she enjoys touching it”).
What do you need to know to write a title correctly?
The title is the key idea of the entire article, packaged in a catchy advertising slogan. Some titles are extremely laconic: the author only needs one word to whet the reader's interest.
This is fine for fiction, but unfortunately not for website content. Single-word headlines don't work here, and you need to come up with something more detailed. You might be wondering, why bother writing one sentence when the rest of the text is already written?
When articles for a mass audience began to appear, headlines began to function as markers, with the help of which one text could be quickly distinguished from another. It is a kind of name of the information material - the same as the name of a person, a city, a lake or a mountain.
What you need to know to write a headline correctly
Source: shutterstock.com
In addition to uniquely designating a specific text, the title also had to let the reader know what awaits him in the work. This is reasonable and practical: if a person is not interested in the topic or plot, he simply will not read the book. But today the tasks of the title have expanded even more, and it performs the following functions:
Informational : summarize the meaning of the text.
Identifying : to distinguish a message from a mass of others, to indicate its purpose for a particular target audience.
Advertising : to attract attention, to hook, to make people read the entire text.
Promotional : it is relevant for online content, with the help of which web resources can improve their positions in search results (if, of course, the copywriter took the trouble to write the title correctly).