What elements to place on the main page depending on the type of site
Posted: Sun Feb 02, 2025 8:24 am
The specifics of the site determine the set of mandatory components of the main page. Here are the elements that will be needed for web resources of certain types.
Online stores
The user may get confused in the wide range and branched structure of the product catalog and be left with nothing, not finding the right product. Try not only to motivate him to buy, but also to orient him in the architecture of the site. The following will help you with this:
Block of main categories . This list of large pharmaceutical email lists product groups, each with its own icon, is very clear. It simplifies navigation through the product catalog and allows you to get to the desired category by making just a couple of clicks.
Block of main categories
A banner with a promotion - an urgent, advantageous offer that is bound to catch the attention of a potential client.
Banner with promotion
Top sellers . This high-conversion block mainly performs a motivational function. When a consumer sees that some goods are in demand and are selling like hot cakes, he or she concludes that they are either sold at favorable prices or are of high quality, and wants to have time to buy these goods while they are on sale.
Promotions and discounts
New items on the site . The home page of the site is best suited for promoting new products that have recently appeared in the store's catalog.
Promotions and discounts . Inform your customers about all current promotions, sweepstakes and discounts. The buyer's benefit should be shown clearly and visually, so that his hand immediately reaches for the "Buy" button.
News, articles, videos . Text and video reviews of products are also of great interest to customers. Bring this content to the main page to attract them and immediately give them useful information.
Online stores
The user may get confused in the wide range and branched structure of the product catalog and be left with nothing, not finding the right product. Try not only to motivate him to buy, but also to orient him in the architecture of the site. The following will help you with this:
Block of main categories . This list of large pharmaceutical email lists product groups, each with its own icon, is very clear. It simplifies navigation through the product catalog and allows you to get to the desired category by making just a couple of clicks.
Block of main categories
A banner with a promotion - an urgent, advantageous offer that is bound to catch the attention of a potential client.
Banner with promotion
Top sellers . This high-conversion block mainly performs a motivational function. When a consumer sees that some goods are in demand and are selling like hot cakes, he or she concludes that they are either sold at favorable prices or are of high quality, and wants to have time to buy these goods while they are on sale.
Promotions and discounts
New items on the site . The home page of the site is best suited for promoting new products that have recently appeared in the store's catalog.
Promotions and discounts . Inform your customers about all current promotions, sweepstakes and discounts. The buyer's benefit should be shown clearly and visually, so that his hand immediately reaches for the "Buy" button.
News, articles, videos . Text and video reviews of products are also of great interest to customers. Bring this content to the main page to attract them and immediately give them useful information.