Explore your CTR and conversions

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When it comes to branded keywords, they can be used to protect your own or to attack your competitors, but you need to use them correctly.

PPC campaigns can be a good addition to SEO when it comes to branded keywords (yours or your rivals'), but you need to carefully calculate whether it's better to target your competitors' brands or invest in protecting your own brand.

To bid or not to bid on your own brand, that is the question.

And unlike Shakespeare's rhetorical question, this one has chile mobile database an answer.

First, do the following:


How much are you potentially losing by not bidding on your own brand?

Are they searched for and do they cost relatively little? It's logical that you don't want to reduce your ad spend budget if users are already searching for your brand and it appears organically, but if they're low cost and you bid on them, you can help ensure that your competition doesn't snag any of your clicks.