Autotargeting in Google Ads
Posted: Sun Feb 02, 2025 8:40 am
To draw conclusions about which words and phrases are useful for the campaign and which ones are better to exclude, check out the Search Queries report, which contains information about auto-targeting ad impressions and clicks on them. Studying these statistics from Yandex.Direct will help you launch a new productive campaign with well-written ads, relevant queries and negative keywords.
How does autotargeting in Yandex.Direct based on DRF differ from a similar service in Google
Autotargeting in Yandex.Direct and Google Ads works differently and gives different results. It is important to understand these differences in order to choose the platform that suits veterinary email list you best.
Allows you to get more conversions without increasing the cost of the application (attracting one client). Available for:
Smart campaigns in the Google Display Network (GDN) - enabled by default;
display campaigns (pay-per-impression) and Gmail campaigns.
Autotargeting in Google Ads can be conservative or aggressive. Let's compare these types in the table:
Characteristic Autotargeting type
Conservative Aggressive
Target
Increase in the number of conversions with a fixed cost per lead.
Maximizing the number of conversions with the potential to increase the cost of customer acquisition.
Key phrases
Closely related in meaning to the original key. If it is, for example, the word "chair", then the user will see ads from pages with the key phrases "computer chair", "living room chair", etc.
The semantic range is wider: with the same initial request, ads from pages with the keywords “interior”, “renovation”, “chair” can be shown.
Remarketing
The ads will be seen only by those users who are part of the target audience for the specified interests. If the targeting settings include people who visited resources about treating depression, the remarketing list for auto-targeting may include those who were interested in the topic of fighting neuroses.
The remarketing list is no longer so dependent on targeting settings. Audience selection is based on conversion probability forecasts, provided that the system has sufficient statistics.
Availability
Activated simultaneously with the launch of any KMS campaign.
Can be enabled when launching a campaign with a minimum of 15 conversions per month.
Important! The main goal of autotargeting in Google Ads is to increase the number of places to place ads. It will not suit you if you strictly evaluate the quality of sites, because if you exclude places to display ads, the results of autotargeting will be much worse.
How to set up the option:
create a campaign in the Display Network in your Google Ads account (the goal does not matter);
set up targeting parameters for the target audience, such as age, gender, region, interests, and also select ad placement locations and keywords;
select the automation type in the "Automatic targeting" section (the default is conservative).
If you already have ad groups created, you can activate the desired type of autotargeting for them through the settings of a specific group in the Display Network campaign. But before doing this for all ad groups, it is worth checking how it works.
To do this, you need to launch an advertising campaign with manual settings and leave it like this for 1-2 weeks. Then connect conservative auto-targeting for the same period and compare the results after it expires. The main indicator will be the characteristics of conversions: if their number has increased, and the price has remained at the same level, then the result is good.
How does autotargeting in Yandex.Direct based on DRF differ from a similar service in Google
Autotargeting in Yandex.Direct and Google Ads works differently and gives different results. It is important to understand these differences in order to choose the platform that suits veterinary email list you best.
Allows you to get more conversions without increasing the cost of the application (attracting one client). Available for:
Smart campaigns in the Google Display Network (GDN) - enabled by default;
display campaigns (pay-per-impression) and Gmail campaigns.
Autotargeting in Google Ads can be conservative or aggressive. Let's compare these types in the table:
Characteristic Autotargeting type
Conservative Aggressive
Target
Increase in the number of conversions with a fixed cost per lead.
Maximizing the number of conversions with the potential to increase the cost of customer acquisition.
Key phrases
Closely related in meaning to the original key. If it is, for example, the word "chair", then the user will see ads from pages with the key phrases "computer chair", "living room chair", etc.
The semantic range is wider: with the same initial request, ads from pages with the keywords “interior”, “renovation”, “chair” can be shown.
Remarketing
The ads will be seen only by those users who are part of the target audience for the specified interests. If the targeting settings include people who visited resources about treating depression, the remarketing list for auto-targeting may include those who were interested in the topic of fighting neuroses.
The remarketing list is no longer so dependent on targeting settings. Audience selection is based on conversion probability forecasts, provided that the system has sufficient statistics.
Availability
Activated simultaneously with the launch of any KMS campaign.
Can be enabled when launching a campaign with a minimum of 15 conversions per month.
Important! The main goal of autotargeting in Google Ads is to increase the number of places to place ads. It will not suit you if you strictly evaluate the quality of sites, because if you exclude places to display ads, the results of autotargeting will be much worse.
How to set up the option:
create a campaign in the Display Network in your Google Ads account (the goal does not matter);
set up targeting parameters for the target audience, such as age, gender, region, interests, and also select ad placement locations and keywords;
select the automation type in the "Automatic targeting" section (the default is conservative).
If you already have ad groups created, you can activate the desired type of autotargeting for them through the settings of a specific group in the Display Network campaign. But before doing this for all ad groups, it is worth checking how it works.
To do this, you need to launch an advertising campaign with manual settings and leave it like this for 1-2 weeks. Then connect conservative auto-targeting for the same period and compare the results after it expires. The main indicator will be the characteristics of conversions: if their number has increased, and the price has remained at the same level, then the result is good.