What Keyword Research tools do you use?

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For a blog or an online editorial, we can roughly assume that the objective is traffic , i.e. increasing visits and unique users. Of course, it cannot be the only one because the qualitative metrics of a visit can also influence the performance of a blog . If, for example, it is used as an affiliate channel, then the quality of the traffic, the time spent and the number of pages viewed per session become equally important metrics, because the higher the quality of the traffic, the greater the possibility that it will convert.

For e-commerce, as important as the branding and whatsapp in philippines visibility part may be, it is obvious that the final goal must be the sale. Thanks to Google Analytics, fortunately, we have the ability to track in a very specific way the conversions made by the site, so as to study the customer's buyer journey and see if the organic search is performing in the correct way.

Likewise, we can analyze and monitor the tracking of generated leads or calls made from the site.

In practice, SEO objectives must be the same as those we set in the business plan.

Of course, traffic acquisition cannot be considered an objective, but rather a vanity metric . The objective must be to be able to obtain a conversion through the acquisition of targeted traffic.



When it comes to keyword research, this is the question that gets asked most frequently.

And that's right, you can't always stay on the theoretical side.

The problem is that today there are an indefinite number of tools that can be used. Some are perhaps more suited to keyword research in the information field, others to SERP analysis, others still to perform searches on e-commerce search engines or platforms other than Google.