So give access to your social networks, podcasts, emails, among other functions in each language that your website has.
9.- Integrated operations
The idea is to integrate your multilingual website initiatives with your internal infrastructure, general operations, and online and offline strategy, so that if part of your campaign is to resolve questions via email, you can do so in all available languages.
10.- Marketing and dissemination
Your marketing and the dissemination of your campaigns must also be multilingual, as well as your website, where you include social networks or email campaigns, among others.
What makes the difference in a marketing campaign for a multilingual website?
The main thing that makes the difference in a marketing campaign for a multilingual website is the opportunity to expand into new markets, as a site in several languages will introduce you to users that you didn't even know you could have or that you could access.
Furthermore, the tone used in such a marketing campaign should be different for each user and based on what they want to hear, as different markets have different values that should be reflected in your marketing.
For example, there are differences in the American and European markets that you need to adapt to, as well as the content you have offered.
On the other hand, SEO optimization is quite different, as multilingu philippine area code al SEO will help search engines like Google understand which languages your pages are in and which ones should be targeted to certain users.
Furthermore, SEO must be adapted to each of the countries you want to target, because even though several countries speak the same language, there are certain idioms that are characteristic of each one.
For example, in Spanish, depending on the country, cars are called autos, coches or carros.
Apartments or flats.
Popcorn, popcorn and so on.
Behavioural aspects such as the amount of time people spend on the website must also be considered, so if you try to promote your website in the wrong language, your rankings could suffer due to a significant bounce rate.
Therefore, for each language one should have a carefully researched glossary of terms and keywords to follow.
Another thing that makes a difference is that it is necessary to work with content creators who are familiar with the local culture of each language market, as people notice when communication is not as fluid.
Finally, identifying your main message is one of the challenges that makes the difference in a campaign like this, because if you speak only one language it is easy to convey this message.
However, for a multilingual website with multiple cultures that can be brought together in one place, you should keep this message with the unique product or service offering , but you should adapt it to each market to make it understandable.