Blog posts, educational resources russia phone number example like eBooks and reports, expert content (videos or articles), etc. can be wonderful tools at this juncture. At this point, it's all about providing them with knowledge.
Once users are aware of their problem and actively looking for solutions, you can provide them with detailed materials that demonstrate your expertise. Webinars, case studies, or comparison guides are very helpful in this case.
Content development for decision making
In this final phase of their journey, buyers are in evaluation mode. They’re looking for reassurance that they’re making the right decision. Content like product demos, testimonials, reviews, and anything else that showcases your unique selling points are ideal.
Remember to offer distinctive reasons why they should trust your offerings and your brand as a whole.