Content Marketing and SEO - Backlinks
Posted: Sun Dec 22, 2024 9:35 am
Tracking mentions of your brand is a good opportunity to get backlinks.
How? Simply ask the author of the mentions if they are interested in linking to your website from their article.
Many website owners have no problem giving a link if there is already a previous mention.
Sometimes it will take some time to negotiate a trade-off or build a relationship, but most of the time it is worth the effort.
You can easily discover mentions of your brand with the SEMrush Brand Monitoring tool , in the “Backlinks” filter.
'SEMrush Backlinks Tool Filter'
With this tool it is possible to implement two distribution techniques:
First: Find out who has already linked to your content
Second: Who links to your competitors.
Websites that link to your content or your qatar email database free website already have a certain degree of loyalty to your brand, in addition to finding your content relevant.
Go the extra mile and build relationships by offering them more quality content that will earn you new backlinks.
This same method can be useful for those websites that link to your competitors.
Chances are they're interested in content on similar topics, so this is your chance to introduce yourself and offer your valuable content.
Research what type of content these sites are linking to and try to suggest something similar or even better.
Paid social advertising
Paid advertising through social media is one of the best ways to get your content discovered by your target audience quickly.
Facebook Ads, Instagram Ads, YouTube Ads, and Promoted Pins are all great ways to get your hard-earned content in front of the right people.
While social advertising has traditionally been about getting content in front of target audiences, it is also a surefire way to get it in front of contributors and influencers.
To achieve this goal, you need to create custom audiences and several different ads for each of them.
As an example, a marketing agency targeting small businesses (its primary target audience) should look for other agencies as collaborators.
Facebook and Instagram Ads, which, as you probably know, share the same advertising platform, are more effective in this regard thanks to their powerful targeting tool.
How? Simply ask the author of the mentions if they are interested in linking to your website from their article.
Many website owners have no problem giving a link if there is already a previous mention.
Sometimes it will take some time to negotiate a trade-off or build a relationship, but most of the time it is worth the effort.
You can easily discover mentions of your brand with the SEMrush Brand Monitoring tool , in the “Backlinks” filter.
'SEMrush Backlinks Tool Filter'
With this tool it is possible to implement two distribution techniques:
First: Find out who has already linked to your content
Second: Who links to your competitors.
Websites that link to your content or your qatar email database free website already have a certain degree of loyalty to your brand, in addition to finding your content relevant.
Go the extra mile and build relationships by offering them more quality content that will earn you new backlinks.
This same method can be useful for those websites that link to your competitors.
Chances are they're interested in content on similar topics, so this is your chance to introduce yourself and offer your valuable content.
Research what type of content these sites are linking to and try to suggest something similar or even better.
Paid social advertising
Paid advertising through social media is one of the best ways to get your content discovered by your target audience quickly.
Facebook Ads, Instagram Ads, YouTube Ads, and Promoted Pins are all great ways to get your hard-earned content in front of the right people.
While social advertising has traditionally been about getting content in front of target audiences, it is also a surefire way to get it in front of contributors and influencers.
To achieve this goal, you need to create custom audiences and several different ads for each of them.
As an example, a marketing agency targeting small businesses (its primary target audience) should look for other agencies as collaborators.
Facebook and Instagram Ads, which, as you probably know, share the same advertising platform, are more effective in this regard thanks to their powerful targeting tool.