Efficiency
Promotion in a game form is characterized by a limited scope of application. This option is not suitable if the company sells expensive or unique products. The implementation of games is difficult in the b2b segment.
Advertising games and promotions give the best results area code philippines mobile when trading expensive consumer goods, food products, complex equipment for personal use (from smartphones to cars), and services in the tourism sector. Gaming mechanisms are also useful in financial markets (virtual gaming exchange trading).
Most users (about 70%) play online during working hours, after listening to friends or reading an advertisement. First of all, they hope for a prize, about 20% participate in the game only if it is exciting and gives the opportunity to experience new sensations, for example, try yourself in the role of a secret agent or a Formula 1 racer.
Surely many will want to reveal their potential in it, to demonstrate the ability to solve complex problems.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Promotional Games Bonuses
If the organizer agrees to provide certain information about the results of the event, the composition and number of participants, then there will be an excellent opportunity to tell the general public about the game and, at the same time, highlight the company's activities, using thematic media or general business publications for this purpose.
Even during a small draw there are tense situations when participants have a hard time understanding the rules. This has an advantage - the company gets a good opportunity to directly contact customers.
And if in the case of regular competitions you have to spend a lot of money on organizing interaction through a call center, then thanks to the Internet you don’t have to worry about it. The telephone service operator is only able to answer one client at a time.
Thanks to the site, the work is accelerated - communication with them occurs in different windows, and the costs of attracting an individual buyer are much lower.
Promotional Games Bonuses
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If playing a game really brings out the emotions, another positive aspect arises for the company: participants often organize communities on their own initiative.
There are heated discussions around the game itself and individual episodes, attracting more and more users. At this stage, the community moderator plays a key role.
During such a discussion, there comes a good time to casually highlight the merits of the product on offer. Then, there is a high probability that visitors will become active brand advocates through whom you can convey your values to a wider audience.
Evaluation of effectiveness
The quantitative characteristics of the game are given by: the total number of participants, the proportion of active gamers and those who completed all levels, the number of those who conducted discussions, the percentage of users who responded to advertising, the amount of reviews of the event in the media.
Qualitative indicators can be used to describe the audience as a whole or information obtained during interaction with users. Internet technologies provide for the collection of complete information about gamers, especially if this functionality was implemented at the game development stage. However, the company can still clarify some points:
what categories of the population are included in the audience;
what regions does she live in;
what product features do consumers want to know more about;
how the audience perceives the offer to purchase a product;
what product characteristics are most important to the audience.
The brand also receives a contact base, which can be used for further interaction with consume