Always aim for simplicity and synthesis
Posted: Sun Dec 22, 2024 10:15 am
Focus on the brand's strengths
Many believe that writing texts for advertising on Google is just a keyword game . Those are important (and we'll get to that) but it's also right to use these texts to convince the user. The first step to follow? Make it clear right away what good you can offer to the person searching on Google.
write Google Ads ad copy
How to write Google Ads copy.
You have two fundamental spaces available: the title thailand phone number list tag, the title of the ad, and the meta description. That is, a longer text but less impactful from a graphic point of view: the first has the task of capturing the attention of the public, the second introduces and gives additional information. As you can see from the examples left above , it is precisely in the title tag that the copy inserts what are important strengths.
We are talking above all about saving and speed. Because maybe research has shown that people are always looking for the best deals and that maybe they don't have time, they get bored evaluating and looking for hundreds of solutions. Here, writing sponsored texts on Google Ads solves the problem.
Good content for your sponsored content is concise, short and direct. It doesn't have to be this way, the ideal would be to do some tests to understand which copy works best. But if the meta description can be used to go into more detail, the title must be direct, simple and effective. Google also says so :
Many believe that writing texts for advertising on Google is just a keyword game . Those are important (and we'll get to that) but it's also right to use these texts to convince the user. The first step to follow? Make it clear right away what good you can offer to the person searching on Google.
write Google Ads ad copy
How to write Google Ads copy.
You have two fundamental spaces available: the title thailand phone number list tag, the title of the ad, and the meta description. That is, a longer text but less impactful from a graphic point of view: the first has the task of capturing the attention of the public, the second introduces and gives additional information. As you can see from the examples left above , it is precisely in the title tag that the copy inserts what are important strengths.
We are talking above all about saving and speed. Because maybe research has shown that people are always looking for the best deals and that maybe they don't have time, they get bored evaluating and looking for hundreds of solutions. Here, writing sponsored texts on Google Ads solves the problem.
Good content for your sponsored content is concise, short and direct. It doesn't have to be this way, the ideal would be to do some tests to understand which copy works best. But if the meta description can be used to go into more detail, the title must be direct, simple and effective. Google also says so :