What is the difference between margin and markup?
Entrepreneurs often confuse markup and marginality. These are different concepts. The main differences between margin and markup:
The calculation of marginality is carried out after mexico number for whatsapp the sale of products. To do this, it is necessary to subtract the cost price from the final price.
The markup is calculated before the product is sold. This is done before the product is put on display or in an online store. The markup can be calculated as an amount added to the wholesale price. Its size should cover the costs associated with selling the product and include the business profit.
In other words, the main feature by which the margin differs from the markup is related to the stage of sales at which the indicator is calculated. In the first case, we are talking about a completed transaction, and in the second, about a sale that has not yet taken place.
How to set a markup on a product correctly?
Here are 3 recommendations on how to calculate the retail markup on a product:
It is not recommended to set high added value for new products
At the stage of entering the market with a certain product, it is dangerous to apply the maximum markup. Too high a price can scare away consumers. With this approach, the business will not be able to compete with more experienced market participants. The size of the markup should be increased after the brand has become famous and its own customer base has been collected.
When calculating the markup on a product, the seasonal adjustment method must be used.
It is important to take into account the specifics of the business and manage demand by changing the cost of the product. In seasons with low purchasing activity, you should offer more favorable prices. Also use such demand management tools as providing discounts to buyers and holding promotions.
Don't forget the importance of product promotion
Advertising costs should also be taken into account when calculating the markup. Of course, in this case, the consumer value of the product will increase, but without competent promotion through effective marketing channels, your business offer may get lost among other products.
How to attract customers without reducing the markup?
To attract the attention of consumers, stores often use a marketing ploy, when the high price written on the price tag is crossed out, and the price "with a discount" is indicated under it. Buyers actively respond to such promotions. But if you look deeper, the discounted price often turns out to be the average market price.
There are other methods of attracting customers that do not involve reducing the markup. Thus, bonus programs give good results. Stores provide loyalty cards to regular customers, on which points are accumulated for each purchase. With such bonuses, the buyer can pay part of the cost of the goods. Some companies are ready to provide a significant discount to a wholesale customer who picks up the purchased products himself. The business does not end up in the red, as it saves on delivery.
Methods for increasing the markup can also include the technology of selling additional products or services. For example, a client who buys expensive computer equipment can be offered peripheral devices "on sale". One of the subtypes of this method is marketing schemes, within the framework of which the client can receive a free gift or take part in a drawing.