Step 1: Employer branding
Posted: Sat Dec 21, 2024 3:20 am
I recently came across this striking quote: ' Blockchain is a solution looking for problems' . Since the rise of financial technology, a lot of money has been raised mainly by start-ups that attracted investors with big promises. So far, a handful of applications have been released that have found adoption among the masses.
But decentralization, the core of blockchain, fits well with the demand for more openness and honesty. It is (hopefully) a matter of time before we see more and more products become mainstream. Because especially within the financial world, blockchain must be able to fulfill its promise.
There are currently many interesting solutions being developed. In the area of identity verification, for example, there are many opportunities in my opinion when it comes to combating fraud. A number of promising start-ups are embracing this challenge (such as Tradle , which works with Rabobank), so hopefully identity and payment fraud will be a thing of the past in a few years.
What do companies like Red Bull, UPS, H&M and Atlassian have in common? They have recognized a valuable social trend as first-movers and incorporated it into their recruitment and CSR strategy. I am talking about corporate volunteering : the introduction of volunteering in the workplace.
Millennials want to make a social impact through their work. The companies mentioned above know how to attract millennials by responding to this desire with the possibility of volunteering. Moreover, the many proven benefits of volunteering in all aspects of work and life are a welcome addition to the appeal that corporate volunteering has on the newcomers of the labor market.
With corporate volunteering, if measured and reported correctly, your company will achieve the millennial triple whammy for dedicated employees and consumers: attracting millennials ( employer branding ), actively involving them in the company's social mission ( employee engagement ) and retaining them as loyal customers ( purpose marketing ).
While 66% of college alumni volunteer , an astonishing 91% of millennials say they want to make a social impact through their work. Such is the prominence of “doing good” within the newest generation of workers.
Red Bull has filled this role in a creative way. You probably know the power of Red Bull: marketing, marketing, and more marketing. They have decided to use their power by doing good, a great example of skilled volunteering . The Red Bull Brand Team helped Cordaan, the healthcare organization of Amsterdam, by developing a communication and distribution plan for the new product line of Bijzonder Amsterdams.
The latter is an initiative that allows Amsterdammers with a mental disability to make special products. Jorien Zuur of Red Bull says that this wonderful experience not only helped the charity, but also strengthened their own team spirit:
It was especially fun to apply our expertise in a completely different field of work.
Special Amsterdam
This example shows that it is of great australia telegram data 3 million importance to find initiatives that fit the DNA of the company. By applying the expertise from work, one gets the feeling that one can offer help more effectively. Moreover, the volunteer activity and the relationship with the charity is something that is not immediately forgotten , but is integrated into the personal social mission of the employee. A strong sense of purpose is created inside and outside the office walls, and this is exactly what millennials are looking for in their work.
Another organization that understands how to approach corporate volunteering is UPS. You know them: those logistical all-rounders with countless vans all over the world. They have been able to help the Food Bank by collecting goods and giving personal logistical advice.
But Rabobank has also used the knowledge of its employees to provide tutoring at various schools in Amsterdam where this was necessary. Making social impact with your work, can it be better than through skilled volunteering.
But decentralization, the core of blockchain, fits well with the demand for more openness and honesty. It is (hopefully) a matter of time before we see more and more products become mainstream. Because especially within the financial world, blockchain must be able to fulfill its promise.
There are currently many interesting solutions being developed. In the area of identity verification, for example, there are many opportunities in my opinion when it comes to combating fraud. A number of promising start-ups are embracing this challenge (such as Tradle , which works with Rabobank), so hopefully identity and payment fraud will be a thing of the past in a few years.
What do companies like Red Bull, UPS, H&M and Atlassian have in common? They have recognized a valuable social trend as first-movers and incorporated it into their recruitment and CSR strategy. I am talking about corporate volunteering : the introduction of volunteering in the workplace.
Millennials want to make a social impact through their work. The companies mentioned above know how to attract millennials by responding to this desire with the possibility of volunteering. Moreover, the many proven benefits of volunteering in all aspects of work and life are a welcome addition to the appeal that corporate volunteering has on the newcomers of the labor market.
With corporate volunteering, if measured and reported correctly, your company will achieve the millennial triple whammy for dedicated employees and consumers: attracting millennials ( employer branding ), actively involving them in the company's social mission ( employee engagement ) and retaining them as loyal customers ( purpose marketing ).
While 66% of college alumni volunteer , an astonishing 91% of millennials say they want to make a social impact through their work. Such is the prominence of “doing good” within the newest generation of workers.
Red Bull has filled this role in a creative way. You probably know the power of Red Bull: marketing, marketing, and more marketing. They have decided to use their power by doing good, a great example of skilled volunteering . The Red Bull Brand Team helped Cordaan, the healthcare organization of Amsterdam, by developing a communication and distribution plan for the new product line of Bijzonder Amsterdams.
The latter is an initiative that allows Amsterdammers with a mental disability to make special products. Jorien Zuur of Red Bull says that this wonderful experience not only helped the charity, but also strengthened their own team spirit:
It was especially fun to apply our expertise in a completely different field of work.
Special Amsterdam
This example shows that it is of great australia telegram data 3 million importance to find initiatives that fit the DNA of the company. By applying the expertise from work, one gets the feeling that one can offer help more effectively. Moreover, the volunteer activity and the relationship with the charity is something that is not immediately forgotten , but is integrated into the personal social mission of the employee. A strong sense of purpose is created inside and outside the office walls, and this is exactly what millennials are looking for in their work.
Another organization that understands how to approach corporate volunteering is UPS. You know them: those logistical all-rounders with countless vans all over the world. They have been able to help the Food Bank by collecting goods and giving personal logistical advice.
But Rabobank has also used the knowledge of its employees to provide tutoring at various schools in Amsterdam where this was necessary. Making social impact with your work, can it be better than through skilled volunteering.