Example 3. “What Is” or “What Are” Post: What Are Topic Clusters? Do You Need Them? (with Video) (Clearscope)
Screenshot of a blog post example from Clearscope (What Are Topic Clusters? Do You Need Them?)
Definition posts that explain a term are great for increasing your traffic from search engines, as plenty of people will be searching for keywords like “what is…” or “what are…” They’re also a useful way to show your expertise in your niche, as they let you give a clear and comprehensive explanation of an important term.
In this example, Travis Dailey breaks the post into a number of different taiwan telephone number sections, explaining not just what topic clusters are but why they’re important for SEO, before going into “how to” style details on using topic clusters. If you’re writing a similar post, make sure you include the “why” and “how” as well as the “what” and your post will be an example of quality content.
Tip: Travis uses a number of images in the post to help explain the concept of topic clusters more fully. Diagrams, screenshots, and other visuals can be a great way to convey information to your reader and they’re particularly well-suited for this type of post.
Example 4. Question from a Reader Post: Mailbag Monday: “It’s all been done before.” (IttyBiz)
Screenshot of a blog post example from Ittybiz (Mailbag Monday: “It’s all been done before.”)
If you already have an established audience, taking questions from readers can be a great way to write posts that you know at least one reader will love! If someone has written to you with a question, there’s a good chance that plenty of your other readers are having the same problem or wondering about the same thing.
In this example, Naomi Dunford answers a common question in the small business world: “What do I do when it’s all been done before?” As is typical with reader question posts, the post starts off with the full text of the question itself (in italics here to help set it off from Naomi’s response) and then Naomi gives her response, offering a couple of allegories to help the reader see things in a different—and more positive—way.