The easiest way to get started with the metaverse is to create your own virtual items. You can then give them away or sell them to interested parties. You see all kinds of brands doing this, Heineken gives away a virtual can of Silver beer, McDonald's a virtual burger, Coca Cola special virtual goodies.
These are things that are often not yet email list of australia understood by generations born before 'Z', but are eagerly accepted by the 'Z-youth'. With the DressX platform you can fully set up and distribute these kinds of giveaways.
New business models
Should you give everything away for free? Absolutely not! There are already many companies that have developed completely new business models around the metaverse, inspired by the gaming industry. There is already 75 billion a year in virtual properties. In the beginning, mainly unique items were sold (where only one was offered), such as a virtual Gucci bag or chip jacket , nowadays entire virtual clothing collections are marketed. Tommy Hilfiger, for example, launched the Tommy Parallel jeans collection.
To make this sale easier, retail chains such as Bloomingdale's and Wallmart have already opened virtual stores. Not only as a marketing campaign, but also very practical to already take the next step in e-commerce. Here I also see really cool possibilities, just like Google is currently doing within search, for example.
Virtual stores will soon be able to automatically adjust the selection of products, the offers and the design of the store to, for example, the age and purchasing behaviour of the visiting virtual customer in a split second . Personalization at its best.