How to Pick the Best Promotional Materials for Your Marketing Strategy?

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Now, let’s see how to choose the best promotional materials for your business that resonate with your audience.

Define your target audience:
Before you pick a promotional product to offer your customers, you must define your target audience clearly and learn about them in as much detail as possible. Analyse their age group, gender, key interests, online behaviour, geographical location, etc. Market research is equally important.

Decide your budget:
Next, you must decide how much money you want to spend on the promotional marketing campaign. Generally, B2C businesses allocate 5% to 10% of their revenue as their marketing budget. If you’re going to include branded merchandise in this budget, you must define how much money you’re comfortable spending on promotional items. Your budget allocation to pick algeria phone number list a cost-effective product and get the highest ROI will depend on several factors. The primary ones include the occasion and the type of customers you’re trying to gain. You can also calculate per-item cost. It’ll help you stay within the budget. High-quality products may require a higher investment upfront but will offer better results in the long run.

Narrow down your list of items:
Once you have a list of a few favourite items, you must compare them to find one that suits your brand and is relevant to your target audience. The promotional product should reflect your brand’s image and message. Moreover, it should be of high quality and last long, offering your customers great value and practical usage. These factors can help you easily pick and eliminate some items from your list.