An Adwords methodology that will not leave you indifferent!
Posted: Sun Dec 22, 2024 10:30 am
One of the main concerns that every AdWords expert must have is getting lost in the details, neglecting the most important aspects of an account and its overall vision.
For this reason, and with the work and experience of many years, at BlueCaribu we realized that we needed to have a vision of each account at the highest level that would allow us to zoom in until we reached the problems and the metrics to make the right decisions and not the other way around.
Thanks to this obsession with creating a method that would allow us to have a logical, orderly and easy-to-understand way of working, we arrived at three simple concepts: visibility, relevance and conversion (V+R+C) that have allowed us to have that vision of the forest that we wanted and needed so much.
The truth is that when we explain it russian virtual mobile number internally to the new Adwords managers, the feedback and the result is always the same: we manage to organize the ideas and the work and give a place to all those hundreds of loose ideas that they have learned in Adwords so that it is an orderly whole.
In this way, we accelerate the process of understanding the tool and it helps us generate better results.
But don't think it's only for juniors. If you know a little more, this method will surely help you to have a more global vision.
Ready for the detail?
We hope that the introduction has generated at least a lot of curiosity in you...
An Adwords methodology and three concepts: Visibility, Relevance and Conversion
1.- Visibility
We start at the beginning and the first question we must ask ourselves when we have a campaign that has just started is that everything generates impressions: are my ads being shown?
The answer may be: " Yes, all my ads are showing."
Well done!
First step completed, let's move on.
But the answer may be "No", in this case, we need to start reviewing all the factors that may be the reason why they are not displayed:
Ad approval and/or rejection
The ads have not yet been approved or violate Google Adwords editorial policies , so they must be edited to achieve approval.
Lack of ads
Some groups of them have no ads.
Inconsistent bidding strategy
Typically, the bid is so low that a minimum rank will never be achieved for the ads to be displayed.
Keyword conflicts
Some of the negative keywords block positive keywords and that prevents them from printing.
Once my ads are showing, we can't stop there and the next step is to ask ourselves: are my ads showing to their full potential with my budget?
In other words, we need to ask ourselves if we are using our entire budget.
For this reason, and with the work and experience of many years, at BlueCaribu we realized that we needed to have a vision of each account at the highest level that would allow us to zoom in until we reached the problems and the metrics to make the right decisions and not the other way around.
Thanks to this obsession with creating a method that would allow us to have a logical, orderly and easy-to-understand way of working, we arrived at three simple concepts: visibility, relevance and conversion (V+R+C) that have allowed us to have that vision of the forest that we wanted and needed so much.
The truth is that when we explain it russian virtual mobile number internally to the new Adwords managers, the feedback and the result is always the same: we manage to organize the ideas and the work and give a place to all those hundreds of loose ideas that they have learned in Adwords so that it is an orderly whole.
In this way, we accelerate the process of understanding the tool and it helps us generate better results.
But don't think it's only for juniors. If you know a little more, this method will surely help you to have a more global vision.
Ready for the detail?
We hope that the introduction has generated at least a lot of curiosity in you...
An Adwords methodology and three concepts: Visibility, Relevance and Conversion
1.- Visibility
We start at the beginning and the first question we must ask ourselves when we have a campaign that has just started is that everything generates impressions: are my ads being shown?
The answer may be: " Yes, all my ads are showing."
Well done!
First step completed, let's move on.
But the answer may be "No", in this case, we need to start reviewing all the factors that may be the reason why they are not displayed:
Ad approval and/or rejection
The ads have not yet been approved or violate Google Adwords editorial policies , so they must be edited to achieve approval.
Lack of ads
Some groups of them have no ads.
Inconsistent bidding strategy
Typically, the bid is so low that a minimum rank will never be achieved for the ads to be displayed.
Keyword conflicts
Some of the negative keywords block positive keywords and that prevents them from printing.
Once my ads are showing, we can't stop there and the next step is to ask ourselves: are my ads showing to their full potential with my budget?
In other words, we need to ask ourselves if we are using our entire budget.