Interesting newsletter articles often contain numbers or statistics. Why? We are drawn to them.
But that can't be just any number. It should be impressive. Consider the statistics we use in the Hello Bar exit intent popup.
Numbers and statistics
The number is really surprising, so it will be interesting.
Similarly, if you're giving your readers a list, it should be worth clicking through to open your email. Don't give people two tips or 10 tips. Give 101 tips.
10. Calls to action
You know you need to use awesome call-to-action phrases in the body of your email, but what self employed database about the subject line? It can work, but only if it directly appeals to your audience. You need to hit a pain point or desire pretty hard for it to work.
Fear of Missing Out: We're all vulnerable to FOMO, right?
Vanity: Can you help your reader look better?
Greed: People want to make more money. Can you help?
Sloth: How can you make something easier or faster for your readers?
Pain Points: What is bothering your readers right now ?
The most common mistakes in newsletter subjects
Before I show you some of the best inspirational newsletter topics, I want to point out what you might be doing wrong. Avoiding these common mistakes can keep your emails out of the spam folder, improve open rates, and boost your reputation among your subscribers.
1. It's too promotional
You're proud of your product or service, so it's natural to want to shout about how great it is. Resist the urge.
Newsletter topics should only be relevant to your readers. If you're too busy touting your product, you'll turn people off.
That doesn't mean you can't announce a special sale or discount. Just don't use a lot of superlatives and adjectives. Focus on what the reader will get by opening the email.