Create multi-level entry methods
Posted: Wed Feb 12, 2025 3:38 am
You might consider using these strategies to maximize the impact of your email marketing lead generation contests and giveaways:
Use email to nurture participants: Don’t just collect emails and forget about them. You should set up drip email marketing campaigns to engage with all participants, not just the winners.
Limited-time offers: You can create urgency by running contests for a limited time. This will increase participation rates because no one wants to be left out.
While sending an email may be the primary entry method, offer additional items through other marketing channels. This will inspire actions like sharing on social media or referring friends, potentially increasing your reach.
Follow-up strategy: Create a plan for integrating new email leads into your regular email marketing activities after the contest ends.
3. Organize Educational Events and Webinars
No matter what industry you’re in, it’s important for your company to become a thought leader in your field of expertise, and there’s no better way to do that than by hosting educational events and webinars. Offering educational resources and online events will not only give you a new email list of potential leads, but it will also equip potential customers with credible knowledge about your product and company. That’s what we call a win-win.
Here's how to maximize email lead generation from educational events and webinars:
Grow your email list: Improve your email marketing strategy by using targeted email campaigns to promote events nurse database and webinars. Use a simple sign-up form to capture email addresses during sign-up. Integrate your sign-up forms with real-time email validation to prevent spam form submissions and fake email sign-ups.
Here's how Bright Edge uses a four-field sign-up form to capture more valuable information, like company and phone number:
webinar registration form
Image from BrightEdge
Demonstrate credibility: Webinars provide an opportunity to showcase expertise. Offer relevant and valuable content to build trust and position your brand as a trusted resource.
Nurture leads: After the event, reach out to attendees with additional resources, exclusive content, or customized email sequences. This approach keeps prospects engaged and leads them further down the lead generation journey.
Optimize with data: Use email marketing tools to track key metrics like sign-up rates and post-event click-throughs. Analyzing this data will allow you to refine your approach and improve lead generation for future events.
Use email to nurture participants: Don’t just collect emails and forget about them. You should set up drip email marketing campaigns to engage with all participants, not just the winners.
Limited-time offers: You can create urgency by running contests for a limited time. This will increase participation rates because no one wants to be left out.
While sending an email may be the primary entry method, offer additional items through other marketing channels. This will inspire actions like sharing on social media or referring friends, potentially increasing your reach.
Follow-up strategy: Create a plan for integrating new email leads into your regular email marketing activities after the contest ends.
3. Organize Educational Events and Webinars
No matter what industry you’re in, it’s important for your company to become a thought leader in your field of expertise, and there’s no better way to do that than by hosting educational events and webinars. Offering educational resources and online events will not only give you a new email list of potential leads, but it will also equip potential customers with credible knowledge about your product and company. That’s what we call a win-win.
Here's how to maximize email lead generation from educational events and webinars:
Grow your email list: Improve your email marketing strategy by using targeted email campaigns to promote events nurse database and webinars. Use a simple sign-up form to capture email addresses during sign-up. Integrate your sign-up forms with real-time email validation to prevent spam form submissions and fake email sign-ups.
Here's how Bright Edge uses a four-field sign-up form to capture more valuable information, like company and phone number:
webinar registration form
Image from BrightEdge
Demonstrate credibility: Webinars provide an opportunity to showcase expertise. Offer relevant and valuable content to build trust and position your brand as a trusted resource.
Nurture leads: After the event, reach out to attendees with additional resources, exclusive content, or customized email sequences. This approach keeps prospects engaged and leads them further down the lead generation journey.
Optimize with data: Use email marketing tools to track key metrics like sign-up rates and post-event click-throughs. Analyzing this data will allow you to refine your approach and improve lead generation for future events.