One of the best B2B lead generation strategies is to offer freebies to prospects. People love free stuff. When used effectively, a freebie can help you gain leads and reach new prospects.
A mistake most businesses make is offering gifts that have no value to potential customers. The customer won’t bother filling out a form if they don’t get anything of value in return.
Your attention will act as the main magnet to attract potential customers. Here are a few rules to follow when using vacancies as a lead magnet:
This should solve the problem.
Any attention you offer must help the visitor solve a specific problem.
A good example is this offer from The Sales Evangelist .
This is aimed at businesses looking to get more meetings on LinkedIn. By simply providing a name and email architect database address, potential clients can access the resource and solve this problem.
The best part is that the copy is straightforward. Such a simple layout increases the likelihood of conversion.
Must be available immediately
Make sure attention is immediately available when a prospect fills out the form. You don't want to keep them waiting for hours or days. Prospects have short attention spans. If you waste time, you could end up losing the lead.
The gift should be relevant to your main message
Your goal shouldn’t be to generate a ton of leads. Your goal should be to generate leads that can become customers. So if you’re offering a benefit as your lead magnet, it should be relevant to your core business proposition. For example, if you sell email marketing software , your lead magnet could be an e-book that teaches prospects how to increase their email open rates.
3. Organize an event
The advantage of this strategy is that you can generate leads both online and offline. You can host an online or offline event and generate leads through event registration.
In addition to generating leads, hosting an event will help increase brand awareness and also create a face-to-face relationship with potential customers.
Webinars are a great way to host events. As a 2023 ClickMeeting survey found, marketers were responsible for as many as 24% of online events. Their events focused on lead generation, customer onboarding, product presentations, and demos. Marketers were second only to power users (26%).
Consider this free webinar from Semrush that they use to generate new leads. The brand collects information like the attendee's name, organization type, business email, and more.