Find the social platforms that work for you

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Step 4: Identify your competition
Now you will need to look at all the other brands that offer similar services and how you can stand out and be different from them.

Start by looking at what your biggest competitors are doing on social media. See what platforms they use and what they’re trying to achieve. Armed with that information, you can work to differentiate your brand from others.

You can also use this information to learn canada cell phone number list from your competitors’ mistakes. For example, if your competitors’ content is too serious or too lighthearted, make sure your brand doesn’t take that route.

Not all social media platforms serve the same purpose and they are not suitable for every brand. You will need to consider and research the platforms that your target audience and buyers are using.

List the social media platforms you want to use for your social media marketing. Then, look at the analytics and audience insights on each platform to see which target market you fit into.

Then, compare platforms to find out which networks people use most often to discuss topics related to your product or service. Focus on those networks.