You don’t have a marketing department to write

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The difference between outcomes and outputs Outputs and outcomes are connected, but they are not the same thing. The difference? Outputs are measurable metrics related to the actions your teams perform. Outcomes, on the other hand, are the desired and absolute final results of said actions.

For eample, if we’re talking about outbound sales prospecting, common germany cell phone number list day-to-day outputs that might (incorrectly) be classed as outcomes include: Number of prospects contacted Emails sent Email opens Responses Calls answered Negative replies The final outcomes tied to these activities, however, should look like: 5 sales qualified leads per month 5 new prospect-to-customer conversions Outcomes are the sole reason why you’d have a dedicated department.


It’s their overall purpose and function within your organization. blog posts; they’re there to generate leads. Writing blog posts, however, will help them generate leads. Similarly, your sales team’s purpose isn’t just to make cold calls, it’s to close leads and make sales - making calls is the activity that leads to the end result.