Once you know the keywords that bring in quality
Posted: Wed Feb 12, 2025 5:44 am
But people searching for “B2B content marketing agencies” are looking for something much more specific. You can infer from their search that they have buying intent to work with a B2B content marketing agency. From there, finding the best keywords for traffic quality comes down to testing in Ads (formerly AdWords). For paid search, you can test 5-10 single keyword ad groups (SKAGs) to identify which keywords send the highest quality traffic.
Testing with SKAGs enables you to use hyper-targeted ad copy and italy cell phone number list creative—so you have the best chance to get a qualified click. traffic, you can use them across your marketing—from SEO landing pages to content to ad creative. How to Get High Quality Traffic from Facebook Ads There are a few reasons why social networks and paid Facebook ads might be sending low quality traffic to your website: Your audience targeting (or, more broadly, your understanding of who your target audience is) isn’t specific enough.
You haven’t tested enough (or correctly). You’ve overemphasized vanity metrics like traffic and engagement. These mistakes are abundantly common, in part because Facebook makes it really easy to get started, but not necessarily easy to do it well. Many marketers opt for settings like lookalike audiences that offload much of the work of targeting and testing to Facebook’s platform itself.
Testing with SKAGs enables you to use hyper-targeted ad copy and italy cell phone number list creative—so you have the best chance to get a qualified click. traffic, you can use them across your marketing—from SEO landing pages to content to ad creative. How to Get High Quality Traffic from Facebook Ads There are a few reasons why social networks and paid Facebook ads might be sending low quality traffic to your website: Your audience targeting (or, more broadly, your understanding of who your target audience is) isn’t specific enough.
You haven’t tested enough (or correctly). You’ve overemphasized vanity metrics like traffic and engagement. These mistakes are abundantly common, in part because Facebook makes it really easy to get started, but not necessarily easy to do it well. Many marketers opt for settings like lookalike audiences that offload much of the work of targeting and testing to Facebook’s platform itself.