More direct communication is one of the most important factors in the relationship between companies and customers: listening and offering help to the person you are talking to. Providing answers and support in the purchasing process. Experts currently assume that more than two thirds of the B2B purchasing process is already completed before prospective customers contact sales.
Today, people first look for information on poland phone number list the website, read forums, look at FAQs and customer reviews. A study shows that 98% of B2B decision-makers already research online (source: Roland Berger/Google). Contact with sales is therefore shifting much further back in the purchasing process. Sales often no longer initiates the first contact.
Conversational marketing benefits from this development. The goal: to have a dialogue with customers and prospective customers when they want it. No matter when and where. Without long waits on a hotline. And without email ping-pong that drags on for several days. The marketing world has been experiencing a paradigm shift away from push marketing and towards pull marketing for many years. Conversational marketing clearly uses the mechanisms of pull marketing here.