Our everyday lives, whether professional or private, have changed dramatically due to digitalization. This is particularly evident at the moment. It is hard to imagine what our business and private lives would look like without digital offerings. , especially for companies. For example: insights into everyday company life on social media, sending mailings, digitally organizing training courses, seminars and even trade fairs, or active lead generation via the website.
Whether the measures are successful can then be easily mexico phone number list compared using certain key figures. But which B2B benchmarks are actually important when it comes to evaluating existing marketing measures? It often helps to think outside the box. The best way to do this is to take a look at the online marketing measures of your competitors.
expansion potential in B2B online marketing
At the end of the year, many B2B companies will be evaluating their measures and plans for 2021. It is therefore worth taking a look at the competition. How do companies from other industries fare digitally? How do B2C and B2B compare? And which social networks can score points in both B2B and B2C?
The DDV also asked itself these questions. In collaboration with Dr. Schwarz Consulting, the "Digital Benchmarks 2020" study took a look at digital marketing in German companies. The results show that there is still room for improvement - especially for B2B companies.