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Credibility is a currency. You can trade it for your entire career

Posted: Wed Feb 12, 2025 6:53 am
by surovy113
If you immediately tell your potential customer that you consider yourself an expert on your team, they will automatically feel safer in your hands. Of course, you shouldn't say this if it's not true.

This is a powerful call to action for online chat or when you want a prospect to call in. For example, if you use a mobile feature to automatically dial your number, you can implement this call to action on your landing page .

12. I invite you to…
Everyone wants to feel wanted by their friends, family members, and coworkers. You can foster that same sense of belonging by creating the impression that you are personally inviting your prospect to take action.

Even though you're not delivering an invitation on cardboard with gold print, it still seems special.

13. We would like to hear from you
You see this call to action often on contact pages , but you don’t have to limit it to one instance. If you engineer database want your prospects to call or email you, let them know – and use a link to do so.

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14. Just click Reply and we'll email you the details right away
Email has never been easier. If you have a dedicated email for one purpose, you don't need to enter any text.

For example, maybe you have a dedicated email address like course@xyz.com and it's for people who are interested in taking your online course.

You know the sender wants information about your course if you receive an email with that email address, even without a body or subject line .

15. Register online at…
CTAs don't just belong on websites. You can use them in emails, social media platforms , and guest blog posts on other websites or forums.

With this call to action, it tells the user the exact action to take to sign up. Include the full URL as anchor text in case the user wants to copy/paste or type in the URL instead of clicking the link.

16. Find out more about us at…
Prospects at the top of the sales funnel don't always know what they want. They're gathering information, learning about brands, and getting to know your industry.

Using a call to action that invites people to learn more about your company can be very effective . It increases brand awareness and the chances of converting more visitors into customers .