The customer loyalty strategy
In order for customers who have tried our company once to keep coming back, they have to be satisfied with their experience with us. The service has to be right, the price-performance ratio, accessibility via the contact channels preferred by the customer, a personal approach... Pretty complicated and time-consuming, you might object. And this is exactly where the infrastructure helps again: customer care systems help to keep customer knowledge up to date. Customer satisfaction and its many sources can now be measured perfectly, for example via the Net Promoter Score (NPS) or the Customer Effort Score (CES). If the values are not brilliant, the first step in the customer loyalty strategy is to eliminate stumbling blocks. A little tip: the first thing to do is to avoid annoying the customer.
Ideally, existing customers know and value our company. At the same time, we as a company know italy telegram data from our customer data, which may be stored in a CRM database , what the customer might still need. This is a clear case for a potential analysis. Where customers have needs for products and services, wonderful opportunities for cross-selling and up-selling arise.