improve the quality of goods;

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Why you shouldn't dump and how to protect yourself from competitor aggression
Many people find dumping an attractive strategy for quickly conquering a market, audience, or ousting competitors. However, it carries a number of risks that can significantly affect even a small business. The results of dumping can be ambiguous. Let's consider why you or your partners should not resort to this strategy.

1. Not all customers are guided by the lowest price. So, you can lose the loyalty colombia phone number list of many regular customers and at the same time not have time to win the trust of new ones.

2. There is a risk of bankruptcy. Dumping is almost always associated with either loss of funds or a decrease in reputation due to the sale of low-quality goods or poor service.

3. Lack of development. For example, if you spend all your reserves on dumping, you will not be able to develop and will not:

hire highly qualified specialists;
expand the range of products;
develop new strategies;
introduce a new line of products;
optimize production of goods and business processes.
There will be no extra funds or time for this. Systematic business development is one of the most important tasks for any entrepreneur.

4. Impact on the market. When prices fall on the market, all sellers suffer. In the long term, in order to survive, everyone adapts to the new reality and reduces the quality of services and goods. The entire market can suffer from dumping: sellers and consumers themselves.