To define and study your target audience, you need to:

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All parts of the communication strategy work to create the image of a caring brand that sells natural village products.
How to Build a Communication Strategy: Instructions
The creation of a communication strategy occurs in stages. It is important to adhere to the company's mission and its business strategy.

Step 1. Analysis of target audience and competitors
When creating a communications strategy, it is important to consider the target audience of the business. Only by understanding who your customers are will you be able to effectively interact with them.


Analyze current clients. Find out the needs, problems, and desires of people. This el-salvador phone number list option is for companies that are already operating.
Study clients, competitors and the market using social networks, open sources of statistics, focus groups. This option is suitable for new companies that have not yet entered the market.
Next, it is important to segment the audience, that is, to select several from one segment of users. For example, a photographer may have clients who order photo sessions for work, as well as wedding, family or individual shootings.
Create a portrait of the target audience. This is a detailed description of a hypothetical client: name, gender, age, occupation, marital status, interests, income level. If you have segmented the audience, you need to create portraits for each segment.
It is the portraits that will help to understand the representatives of the target audience: what positioning to choose, what interaction channels to connect, how to convey the brand values. This will also help to form a value proposition for clients.


A marketing specialist, business analyst or PR manager can develop a communication strategy. It is advisable to involve employees who frequently communicate with clients, such as managers, technical support staff or marketing department employees, in the process. They will help supplement knowledge about the target audience.