In this case we can use parameters like

[rochon.a1.119]

What is brand positioning?
Positioning refers to the place that a particular firm occupies in the mind of the consumer in reference to certain parameters and always in relation to its competitors.

To measure positioning in marketing branding, we use a tool known as a positioning map.

What is a positioning map?
The positioning map is a simple tool in which we can albania phone number list place different brands between two axes to which we have previously assigned attributes.

Some of the most commonly used attributes for creating positioning maps are:

Quality-Price.
Performance-Price.
Trend-Price.
Emotional-Rational.
Recognition-Style.
In digital marketing, we can also use positioning maps to understand brand positioning.


Number of followers-Engagement Ratio.
Number of followers-Authority.
Authority-Engagement Ratio.
If you want to learn a little more about positioning, I recommend reading a very interesting article I wrote on this topic: Digital Marketing Plan: Positioning .