This will give you a more complete picture of the market size. Knowing who your competitors are and how big they are, you will understand how widely you can expand in this segment. If we are talking about entering an already established, old market, then analyzing competitors is a particularly important point.
Understand how potential customers solve japan phone number their problems without your product. If the market is still young and there are no competitors as such, see what you can offer buyers. Maybe, for example, they are still using spreadsheets, and you with your ultra-modern SaaS panel will be just right here. Knowing what the target audience already has and what needs it has, the company will convey its own offers to it more accurately and simply.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
Read more
Creating a unique selling proposition
It is a big mistake to think that a unique selling proposition must necessarily include the coolest qualities of a product. In reality, the most important thing here is:
Promise of value to the customer. Convey to the consumer that with you his life will change for the better.
Explain why this won't happen with competitors. Show why competitors (without naming who exactly) are unable to make the client happy. And if there are no direct competitors, then emphasize your own stability.
Honest delivery of information. Don't try to embellish everything too much, convey the idea that it is with your product that the client will solve their pressing problems once and for all.
You can create not one, but 2–3 USPs in each segment: here everything depends on what exactly you are selling and what are the characteristics of your target audience.
Creating a unique selling proposition
Differentiation and diversification in promotion strategy
Product differentiation is the definition of some of its unique and valuable qualities, due to which it will become noticeable in the market. Diversification is understood as the adaptation of the product to the target audience in a particular segment that you need, as well as the expansion of the product range.