Event marketing: engaging content before, during & after your event
Posted: Mon Dec 23, 2024 3:45 am
Kloosterman describes herself as a 'non-scientific practitioner' and her book as 'pleasantly practical'. The book is therefore a colourful collection of facts, interpretations and simplifications. Kloosterman pulls theories and insights from the most diverse scientists and publicists out of the closet without naming them, such as Daniel Kahneman, Robert Cialdini and Dale Carnegie. Or only mentions them in passing, such as Amy Cuddy. She presents separate results of research without an interpretation framework and therefore without tools to understand them. And she sweeps concepts together that have little to do with each other.
An example of lumping concepts together is Kloosterman's claim that the new brain is 'wise' and the old brain is 'a bit dumb'. Theorists such as evolutionary psychologist Robert Kurzban believe that consciousness is kept a bit dumb by the modules of the subconscious that filter out negative feedback from the information flow to consciousness and thus help consciousness with its task of selling us as best it can. At the same time, scientists (such as Daniel Kahneman and Daniel Levitin) agree that our consciousness has only a limited capacity to absorb information (and would therefore be a bit dumb according to Kloosterman's logic) and therefore leaves most of the tasks to the subconscious.
Strategic trio
And yet usable
Does this mean that Kloosterman's book is not recommended? No. The book shows that Kloosterman is a genuinely driven professional with a passion for communication. The tips for applicants greece whatsapp number are useful. But it also shows that Kloosterman makes no distinction between generations, between applicants who are boomer , GenX or millennial .
For example, many millennials will not be able to relate to the book in its current form, because it contains tips such as "Everyone wants to belong". For example, read Jean Twenge's Generation Me (aff.) to find out how far millennials are from this. Finally, the reader would do well to take all references to neuroscience with a grain of salt, even if the reader cannot place the term neuromarketing and responds with, in the words of Kloosterman: "Neuro-what?!".
rts early. You may have just learned to walk. You go to play with a friend and grab a toy. When you see your friend grab another toy, what you have in your hands is no longer interesting. The only thing you want is the toy that is in your friend’s hands. This is also where the power of micro-influencers lies; bloggers and vloggers who focus on a niche.
We always want what others have or do. Whether it's that cool hipster bag, that cool new restaurant in the city center or the latest iPhone, it doesn't matter. Do we have to pay for it or wait an hour before we can get in? No problem. Because if they do it, it must be cool.
An example of lumping concepts together is Kloosterman's claim that the new brain is 'wise' and the old brain is 'a bit dumb'. Theorists such as evolutionary psychologist Robert Kurzban believe that consciousness is kept a bit dumb by the modules of the subconscious that filter out negative feedback from the information flow to consciousness and thus help consciousness with its task of selling us as best it can. At the same time, scientists (such as Daniel Kahneman and Daniel Levitin) agree that our consciousness has only a limited capacity to absorb information (and would therefore be a bit dumb according to Kloosterman's logic) and therefore leaves most of the tasks to the subconscious.
Strategic trio
And yet usable
Does this mean that Kloosterman's book is not recommended? No. The book shows that Kloosterman is a genuinely driven professional with a passion for communication. The tips for applicants greece whatsapp number are useful. But it also shows that Kloosterman makes no distinction between generations, between applicants who are boomer , GenX or millennial .
For example, many millennials will not be able to relate to the book in its current form, because it contains tips such as "Everyone wants to belong". For example, read Jean Twenge's Generation Me (aff.) to find out how far millennials are from this. Finally, the reader would do well to take all references to neuroscience with a grain of salt, even if the reader cannot place the term neuromarketing and responds with, in the words of Kloosterman: "Neuro-what?!".
rts early. You may have just learned to walk. You go to play with a friend and grab a toy. When you see your friend grab another toy, what you have in your hands is no longer interesting. The only thing you want is the toy that is in your friend’s hands. This is also where the power of micro-influencers lies; bloggers and vloggers who focus on a niche.
We always want what others have or do. Whether it's that cool hipster bag, that cool new restaurant in the city center or the latest iPhone, it doesn't matter. Do we have to pay for it or wait an hour before we can get in? No problem. Because if they do it, it must be cool.