This month we have a guest blog from one of our premium partners. Apteco work with a network of digital, data and marketing specialists to install and manage the Apteco Marketing Suite. and expertise to help you build strong marketing messages, with positive customer journeys that drive business growth. Learn more about what our premium partner Blueberry Wave have to say on managing your data in their guest blog.
Data is the keystone around which cyprus mobile number the customer experience is founded. However, there is often a disconnect between what brands aspire to achieve with data and what they are actually capable of doing in terms of targeted marketing.
Some 76 per cent of marketing leaders say their marketing decisions are driven by data (The Annual CMO Spend Survey 2019-2020, Gartner). Yet, 65 per cent of global sales leaders say it’s too difficult to get meaningful insights from their data (eConsultancy report 2019).
The new ebook from Apteco premium partner Blueberry Wave, How to master your customer data management, is targeted at brands that are spending all their time wading through complex, fragmented, inaccessible data, and struggling to enable smarter marketing to increase ROI.