Chii chinonzi Ad Personalization
Posted: Mon Dec 23, 2024 4:35 am
Ad personalization ndiyo maitiro ekushandisa data kufanotaura kuti muoni ndiani kuitira kuti abudise zvimweyakakosha ad kumunhu iyeye. Kuona ad yakanakisa yevashandisi vega, vatengesi vanoshandisa data mapoinzi sezvinodiwa nevatengi uye zvavanoda, geolocation, huwandu hwevanhu, kufarira, chinangwa chemutengi uye maitiro (kureva kushanya kwemapeji ewebhusaiti).
Neimwe nzira, kushambadza kwakajairwa Telemarketing Data kana kwakamira kazhinji kunotsamira pamubvunzo wekutsvaga wemushandisi. Semuenzaniso, static ads inoshanda kune chero uye vese vanotsvaga varikutaipa nezwi chairokana keyword tambo. Nekuti aya ad marudzi haashandise chero epamusoro data mapoinzi, hapana nzira yekudzora anoona ad kana kuti ad akasiyana anopihwa. Nepo static ads ichiri kushanda kusvika dhigirii, kubatanidza iyi ad yekuwedzera data ichaona kuti inopihwa kune vashandisi nechinangwa chepamusoro uye kugadzirisa mhedzisiro yako.
Coined byInstapage, "ad personalization" inogona kudimburwa kuita 6 level classification system:
Level 0: Inoda kana kuda kupetwa nenzvimbo yakafara yenzvimbo (kureva nyika, nyika)
Level 1: Inodiwa kana kuda kupetwa nenzvimbo yakatarwa (kureva guta)
Level 2: Inoda kana kuda kupetwa ne micro-geographic nzvimbo (kureva zip code) uye chidimbu cheruzivo rwevanhu (kureva zera kana mari)
Level 3: Kuda kana kuda, micro-geographic nzvimbo, ruzivo rwevanhu uye zvakajairika zvemunhu kufarira (zvido, hunyanzvi, tekinoroji, nezvimwewo)
Level 4: Kuda kana kuda, micro-geographic nzvimbo, ruzivo rwepamusoro rwehuwandu hwevanhu (vezvematongerwo enyika, mazita aunofarira, motokari), chaiyo niche kufarira (mazita ebasa, saizi yekambani, nezvimwewo) uye kutenga chinangwa (izwi rekutsvaga)
Level 5: Kuda kana kuda, chaiyo nzvimbo, ruzivo rwepamusoro pehuwandu hwevanhu, chaiyo niche kufarira, kutenga chinangwa uye maitiro ezvakaitika kare (nhoroondo yekutsvaga, nhoroondo yekutenga, mapeji ewebhu akashanyirwa)
Ad retargeting(kana kushambadzira) ndeimwe yemhando dzinowanzo kushambadzirapersonalization. Aya marudzi emashambadziro anowedzera hunhu hwevashandisi nekutapa kuti ndeapi mapeji, zvigadzirwa kana zviitiko zvewebhusaiti (kureva mabhatani ekudzvanya) vanhu vanobatana nawo. Nekubata rudzi urwu rweruzivo, vatengesi vanokwanisa kugadzirisa kushambadzira kwavo zvichienderana nezvinodiwa nemutengi kana tarisiro. Semuenzaniso, kana mushandisi akashanyira webhusaiti yako achitsvaga kutenga kamera uye ivo vanozviita munzira yese kusvika pakubuda kwengoro, vatengesi vanokwanisa kusunda iyo chaiyo mushandisi yakasarudzika ads kuitira kuti vayeuchidze / kuvakurudzira kuti vapedze. kutenga.
Neimwe nzira, kushambadza kwakajairwa Telemarketing Data kana kwakamira kazhinji kunotsamira pamubvunzo wekutsvaga wemushandisi. Semuenzaniso, static ads inoshanda kune chero uye vese vanotsvaga varikutaipa nezwi chairokana keyword tambo. Nekuti aya ad marudzi haashandise chero epamusoro data mapoinzi, hapana nzira yekudzora anoona ad kana kuti ad akasiyana anopihwa. Nepo static ads ichiri kushanda kusvika dhigirii, kubatanidza iyi ad yekuwedzera data ichaona kuti inopihwa kune vashandisi nechinangwa chepamusoro uye kugadzirisa mhedzisiro yako.
Coined byInstapage, "ad personalization" inogona kudimburwa kuita 6 level classification system:
Level 0: Inoda kana kuda kupetwa nenzvimbo yakafara yenzvimbo (kureva nyika, nyika)
Level 1: Inodiwa kana kuda kupetwa nenzvimbo yakatarwa (kureva guta)
Level 2: Inoda kana kuda kupetwa ne micro-geographic nzvimbo (kureva zip code) uye chidimbu cheruzivo rwevanhu (kureva zera kana mari)
Level 3: Kuda kana kuda, micro-geographic nzvimbo, ruzivo rwevanhu uye zvakajairika zvemunhu kufarira (zvido, hunyanzvi, tekinoroji, nezvimwewo)
Level 4: Kuda kana kuda, micro-geographic nzvimbo, ruzivo rwepamusoro rwehuwandu hwevanhu (vezvematongerwo enyika, mazita aunofarira, motokari), chaiyo niche kufarira (mazita ebasa, saizi yekambani, nezvimwewo) uye kutenga chinangwa (izwi rekutsvaga)
Level 5: Kuda kana kuda, chaiyo nzvimbo, ruzivo rwepamusoro pehuwandu hwevanhu, chaiyo niche kufarira, kutenga chinangwa uye maitiro ezvakaitika kare (nhoroondo yekutsvaga, nhoroondo yekutenga, mapeji ewebhu akashanyirwa)
Ad retargeting(kana kushambadzira) ndeimwe yemhando dzinowanzo kushambadzirapersonalization. Aya marudzi emashambadziro anowedzera hunhu hwevashandisi nekutapa kuti ndeapi mapeji, zvigadzirwa kana zviitiko zvewebhusaiti (kureva mabhatani ekudzvanya) vanhu vanobatana nawo. Nekubata rudzi urwu rweruzivo, vatengesi vanokwanisa kugadzirisa kushambadzira kwavo zvichienderana nezvinodiwa nemutengi kana tarisiro. Semuenzaniso, kana mushandisi akashanyira webhusaiti yako achitsvaga kutenga kamera uye ivo vanozviita munzira yese kusvika pakubuda kwengoro, vatengesi vanokwanisa kusunda iyo chaiyo mushandisi yakasarudzika ads kuitira kuti vayeuchidze / kuvakurudzira kuti vapedze. kutenga.