If your business can establish positive connections, it will keep customers for a longer time.

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What are the best 3 tips to improve your automation strategy?
One of the main characteristics of modern consumers is the importance given to the experiences provided by the companies with which they relate.



We listed 3 tips that will help you improve your automation strategy and enhance customer acquisition and retention.

1. Provide after-sales
If you think the relationship with the client ends when they brazil cell phone number list complete a purchase, think again.

Keeping after-sales links enables the return of shoppers and, most importantly, turns them into loyal customers.

Therefore, your Marketing Automation strategy should include after-sales efforts.

Birthday messages, special offers, and reminders about products already visited are some actions you can use in this sense.

2. Follow user flows
It’s essential to know how the leads are getting to your pages.

Are they clicking on ads? Did they find your website in Google searches? Were the social networks that directed them there?

By following user flows, you discover the pages that were accessed before they reached your website. This way, you can better understand their behavior and even figure out their needs.

If someone reached your product page after searching for a long-tail keyword on Google, for example, you could assume that the user already knows what they are looking for.

On the other hand, if the acquisition source was a landing page, the lead likely wanted more information.

The idea is, therefore, to customize your automation tools and give each prospect the most appropriate treatment.

3. Segment and rate leads
The more segmented your leads are, the easier it is to create ways to impact them.

However, we know that not every contact you gain will eventually become a customer. That’s why it’s a good idea to rate your leads.

Make it clear which contacts are qualified for the sales teams, which still need some kind of education, and which have little chance of being converted.

By doing this, you can focus your efforts on real opportunities, increasing company ROI, and employee productivity.