On social media, having a good number of followers can give you credibility, as users are more likely to be interested in checking out your content just to see why so many people are following you.
However, credibility doesn't just depend on the number of linkedin database followers; it's also necessary for the profile to be well-managed. Those with many followers but low engagement can cause distrust.
Boost your reach on social media
Vanity metrics are an opportunity you can leverage to reach more people. Sharing valuable content will help your brand be seen.
The more followers you have on your social media, the more people will share your posts, and the faster and more organic your growth will be.
You have greater relevance on the platform
The surprising thing about vanity metrics is that they help you gain greater relevance on the platform, but this will depend on whether you get engagement with your content. Therefore, if your growth isn't organic and you buy followers, you won't gain relevance.
For example, on Instagram, if you have more than 100,000 followers and your posts get fewer than 100 likes, the algorithm treats that content as irrelevant, so your visibility will be lower.