Try to create content that's so valuable that users are encouraged to subscribe via email to stay updated.
If your emails contain entertaining, informative, and valuable information, users will be eager to receive them, and you'll be more likely to share them on their personal social networks.
A lead magnet is a free downloadable piece of content doctor database intended to capture key information from website visitors. This strategy is widely used on blogs, landing pages, websites, and even webinar registrations.
Some very effective lead magnets are:
Guides. These are practical documents in PDF format that cover a variety of topics. They provide tips, advice, or tutorials, and always tend to address a need or problem.
Webinars: These are live virtual events where a specific topic is discussed and presented. They are a powerful tool for capturing qualified leads.
Infographics. These are graphic materials created to raise awareness about a topic or to help understand complex issues clearly and precisely.
Discounts. Discounts are very popular in e-commerce and are intended to generate new leads. This type of benefit works especially well on shopping days like Black Friday , Cyber Monday , or Hot Sale .
Free courses. This is an excellent way to attract customers. It's similar to a perfume sample: if you like the fragrance, you'll want to buy the bottle. These are great for schools and educational institutions.
E-books . These are digital books that offer relevant information about a product, brand, or service. They are attractive because they contain accurate, objective, and educational information.