Consider paid social media advertising for your e-commerce marketing strategy

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Of course, spending money on advertising isn't a good idea, but it can also generate a great return on investment. Facebook and Instagram are two of the most popular social media platforms for advertising.

Start with a small amount, then increase your spending based on results. Remember to narrow your target audience as much as possible.

27. Consider PPC ads on search engines
PPC ads on search engines can work just as well. You can now even advertise in Gmail if you want to reach people's inboxes without email marketing.

28. Consider social media influencer marketing
Influencers don't have to be expensive. Unless you want Kim Kardashian job seekers database to promote your product, you can find niche influencers who charge a reasonable amount. You can even use an influencer marketing platform to identify and connect with influencers who are a perfect fit for your brand.

Some will even promote your product for free if they like it. Consider sending free samples to influencers in your niche.

29. Use retargeting ads! They are very effective!
A retargeting ad uses a pixel on your website that tells the ad network that a user has visited your site. The ad network then targets that user with an ad for your product.

Facebook retargeting ads are compelling. Since Facebook has a large audience, it can put your brand in front of a large number of people. Plus, you can narrow your audience significantly, allowing you to spend less money.