More and more companies are actively working on their employer branding efforts . Especially in the creative sector, the hunt for innovative talent has opened en masse. A simple, written description of company X is no longer enough to convince potential employees.
This is certainly the case with millennials. Research by various national and international bodies, including Vlerick and job site Indeed, shows that they are primarily looking for maximum involvement with their employer. Moreover, according to the research, anyone who applies for an interesting position today is primarily looking for a match with the company culture and values .
A simple written description of company X is no longer enough to convince potential employees.
Agreed, a candidate can simply ask about this hong kong phone number search during the job interview. Things like work environment, dress code and even the latest team building activity are reviewed. All nice to know, but the applicant has not set foot outside the interview room that entire time. So he or she can hardly form a good and authentic image of the company.
This is precisely where VR plays a perfect role. For many companies, it is becoming the ideal technology to involve potential candidates – or other stakeholders – in their corporate story. Nike did this at the opening of its new EMEA distribution centre, where sustainable innovation was central. Nike developed a futuristic video that further emphasised Nike's culture and its sustainable image.
Even closer to home, Exellys, which focuses on integrating IT talent into companies, took a different approach, opting for a complete 3D visualization in the form of a pinball machine .