Dynamic retargeting is very useful for e-commerce because it allows you to personalize your ad impressions. With this technique, you can show users products they've shown interest in again while they're browsing other websites.
Mobile retargeting
This type of retargeting involves sending users back to your chinese overseas america database website through ads, videos, or banners on their mobile devices. Considering the widespread use of cell phones, this is an excellent strategy to stay top of mind with consumers.
The idea is to target users on the site where they spend the most time to be more effective in establishing new contact.
What is remarketing?
The root of the confusion between retargeting and remarketing stems from their past differences. Remarketing refers to re-engaging via email with customers or leads who have previously interacted with the brand.
In the past, email lists were an island within the databases used in marketing. Today, all advertising tools on platforms like Facebook and Google Ads offer options for including contacts from a mailing list.
This is why, although both actions were different at the beginning, they have now become very similar.