Net Promoter Score (NPS) and how to measure it
Posted: Tue Mar 18, 2025 6:45 am
To improve your company's NPS , you must first understand its acronym. The term comes from the English Net Promoter Score (NPS) and is an indicator that measures customer experience in relation to the likelihood that they will recommend your brand and become its promoter. This index is obtained through service surveys.
Learn in the following article why evaluating your NPS is so important crypto currency database and how to improve it with quick and easy practices.
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The NPS serves as a benchmark for assessing customer loyalty to a company. It functions as a consumer satisfaction score that measures the overall perception customers have of a brand.
Customers are classified as detractors, passives, or promoters on a scale of 0 to 10. The higher the score, the more satisfactory the brand is to the customer.
NPS is a valuable indicator because, statistically, customers are more likely to talk about bad experiences they've had with a brand than good ones. So, if just one consumer shares their dissatisfaction with ten people, it creates a damaging word of mouth for your business.
Nowadays, with social media, customers can recommend and share positive and negative reviews that are shared among thousands of people with the click of a button.
Learn in the following article why evaluating your NPS is so important crypto currency database and how to improve it with quick and easy practices.
Group-427320753
The NPS serves as a benchmark for assessing customer loyalty to a company. It functions as a consumer satisfaction score that measures the overall perception customers have of a brand.
Customers are classified as detractors, passives, or promoters on a scale of 0 to 10. The higher the score, the more satisfactory the brand is to the customer.
NPS is a valuable indicator because, statistically, customers are more likely to talk about bad experiences they've had with a brand than good ones. So, if just one consumer shares their dissatisfaction with ten people, it creates a damaging word of mouth for your business.
Nowadays, with social media, customers can recommend and share positive and negative reviews that are shared among thousands of people with the click of a button.